TECHNOLOGY
The classic clip, now perfected.
In Seouls Industriedesign-Labors entwickelt, ist der Cloud Clip keine neu designte Drogerie-Klammer – er ist von Grund auf neu aufgebaut.
1/ Designed in Seoul – better than the rest.
Softie is manufactured in South Korea in the same facilities trusted by global automotive and electronics leaders. Every curve, material, and spring has been tested, refined, and pressure-tested – because your accessories should work as hard as you do.
2/ CloudClip
Our CloudClip blend is shatterproof, flexible, and designed to move with you – without digging in. Whether driving, lying down, or during long workdays, it applies gentle pressure to the head instead of pinching the scalp.
3/ Perfectly Balanced Hold
We spent months fine-tuning the perfect clamping force – strong enough to hold, gentle enough to wear comfortably. Softie keeps thick, fine, or curly hair secure all day without slipping, breaking, or causing afternoon headaches.
4/ A Shape That Moves With You
The Softie body is ergonomically shaped to bend and adapt under pressure – from headrests to hoodies. Designed for everyday use, not just for cute photos.
5/ Redirected Pressure
Most clips dig into the scalp. Softie’s teeth are inward-curved to redirect force back into the clip body, evenly distribute tension, and avoid pressure points.
6/ Withstands Sweat and Showers
Our stainless steel torsion spring resists rust, squeaking, and slipping. It snaps firmly every time – quietly and securely – regardless of humidity or hairstyle.
7/ Suitable for All Hair Types
Softie adapts to fine strands, thick curls, sleek ponytails, and protective styles. It holds hair bundles up to 4 cm without compromise.
8/ Incredibly Lightweight
Weighing just 35 grams, Softie practically disappears in your hair – no top heaviness, no pinching, just pure comfort.
9/ Risk? None.
Wear it, nap with it, shower with it. If you don’t love it, email us. We’ll send a prepaid return label and refund your purchase – no forms, no hassle.
Now it’s your turn.
Ready to leave the plastic pains of the ’90s behind?