Redefining traditional hair clips.
Meet the Softie Cloud Clip – the most comfortable hair clip in the world. Soft, flexible, and feather-light. Designed to move with you and hold perfectly all day long.
Thoughtfully designed, thoroughly tested.
Designed with soft-impact technology, it’s built to be stronger, safer, and more comfortable, so you can style without the pinch.
Comfort shouldn’t be a luxury.
We’ve experienced it, tested it, and perfected every detail – so you don’t have to.
The beginning of something softer.
Softie began with a problem we knew all too well – and a quiet obsession to solve it better.